Planning Your MBA Application

The MBA application process can seem quite daunting, but it need not be as long as you allow sufficient time for all the steps, and are clear about all the application components and how you will achieve them.

When you have decided upon the business schools to which you wish to apply, your next step is to obtain application forms, which are often available online. You will notice that although most applications follow a similar structure, no two are exactly alike. Components of the application package include a written application form, transcript(s), essays, resume/CV, and letters of recommendation.

A Marketing Tool

When it comes to applying to business school, think of yourself as "the product". Your application is your marketing document. Marketing yourself doesn't mean that you should exaggerate or embellish the facts. It simply means that you need to make a convincing presentation. Everything on your application should contribute to an overall picture of yourself that clearly demonstrates that you belong in the class and will make a solid contribution to the learning of your peers. Sell yourself. Your application should look like it's the only one you are submitting–don't photocopy it and send it off to several schools!

MBA Application Essays

Admissions officers are interested in getting to know you as a person. The application essay is the best tool they have at their disposal to achieve that. What you choose to write sends clear signals about what's important to you and what your values are. Most schools require 4-6 essays on leadership, skills, strengths and weaknesses, your career goals, and why you want an MBA.

Essays are the best way for admissions officers to determine who you are. So don't hesitate to go beyond your current job experience for essay topics. Feel free to discuss other events that help define who you are. If you have overcome significant obstacles, say so. If you were honored with an award, describe the award and what you did to achieve recognition.

Business schools ask similar essay questions. Common topics include significant accomplishments, reasons why you are pursuing an MBA, career goals, and ethical dilemmas that you faced while in business. There are no right or wrong answers to essay questions, and you should be honest and write about what you know, as opposed to trying to write what you think the admissions committee wants to hear.

Letters of Recommendation

Start thinking about your recommendations as soon as possible. The whole process of identifying good recommenders, lining them up, and then making sure they follow through with winning letters can take a lot of time. Most MBA applications require 2-3 letters of recommendation, including one from your current supervisor if possible.

Choose people who like you and who think you're good at what you do. Choose good writers who can express their opinions clearly.
Ask early and ask nicely. Start sizing up potential recommenders and let them know that you may soon ask them for a letter. The more time they have, the better job they'll do recommending you.

Help the recommender to be specific about your accomplishments. Provide copies of your application essays, your resume, and any other supporting data. Make the process as easy as possible for your recommenders. And, of course, a thank you note at the end of the process is appreciated and expected.

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